Brand premium: how smart brands make more money
Auteur :
Hollis, N.
Éditeur :
Palgrave Macmillan
ISBN :
9781137279910
Date de publication :
10 nov. 2014
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced.