Managing social media and consumerism: the grapevine effect in competitive markets
Auteur :
Rajagopal, .
Éditeur :
Palgrave Macmillan
ISBN :
9781137281913
Date de publication :
20 sept. 2013
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.