Standing room only: marketing insights for engaging performing arts audiences
Auteur :
Bernstein, J.
Éditeur :
Palgrave Macmillan
ISBN :
9781137282934
Date de publication :
12 mai 2014
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.