Doing business in india
Auteur :
Kumar, Rajesh / Sethi, A.
Éditeur :
Palgrave Macmillan
ISBN :
9781137284525
Date de publication :
4 déc. 2012
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. This book strives to offer Western managers the knowledge they will need to succeed in business in India.