Lifestyle brands: a guide to aspirational marketing
Auteur :
Saviolo, S. / Marazza, A.
Éditeur :
Palgrave Macmillan
ISBN :
9781137285928
Date de publication :
5 déc. 2012
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.