To beijing and beyond: strategies for multinational corporations to succeed in china
Auteur :
Sharma, Saurabh
Éditeur :
Sharma, Saurabh
ISBN :
9781137286758
Date de publication :
31 oct. 2014
Dimensions :
22,2 x 14,1 cm
Poids :
454 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A balanced account of modern China, To Beijing and Beyond shows why China is on the path to global success. The author dispels the myths and misunderstandings about China's economic and cultural development and gives practical advice for MNCs wanting to thrive when trading and investing in multi-billion dollar Chinese market.