China goes west: everything you need to know about chinese companies going global
Auteur :
Backaler, J.
Éditeur :
Palgrave Macmillan
ISBN :
9781137293923
Date de publication :
14 avr. 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
420 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.