Organizations in the face of crisis: managing the brand and stakeholders
Auteur :
Tafoya, Dennis W.
Éditeur :
Palgrave Macmillan
ISBN :
9781137306951
Date de publication :
20 mars 2013
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.