Entrepreneurship and innovation during austerity: surviving beyond the great recession
Auteur :
Chaston, I.
Éditeur :
Palgrave Macmillan
ISBN :
9781137324429
Date de publication :
30 juil. 2013
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.