How to measure digital marketing: metrics for assessing impact and designing success
Auteur :
Flores, L.
Éditeur :
Palgrave Macmillan
ISBN :
9781137340689
Date de publication :
16 déc. 2013
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.