Stories of innovation for the millennial generation: the lynceus long view
Auteur :
Formica, P.
Éditeur :
Palgrave Macmillan
ISBN :
9781137350084
Date de publication :
12 août 2013
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach.