Financial communications: information processing, media integration, and ethical considerations
Auteur :
Wang, S.
Éditeur :
Palgrave Macmillan
ISBN :
9781137354808
Date de publication :
18 déc. 2013
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.