Successes and challenges of emerging economy multinationals
Auteur :
Marinov, Marin
Éditeur :
Palgrave Macmillan
ISBN :
9781137369406
Date de publication :
19 nov. 2013
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Successes and Challenges of Emerging Economy Multinationals investigates a broad variety of cases presenting clear evidence of fast successful internationalization of emerging economy multinationals. This in-depth analysis leads to the indication of numerous novel directions for further theoretical expansion and new empirical research.