Social license, the: how to keep your organization legitimate
Auteur :
Morrison, John
Éditeur :
Palgrave Macmillan
ISBN :
9781137370716
Date de publication :
27 août 2014
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR. Â