Strategic reinvention in popular culture: the encore impulse
Auteur :
Pfefferman, Richard
Éditeur :
Palgrave Macmillan
ISBN :
9781137373182
Date de publication :
11 déc. 2013
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.