Competitive dynamics in the mobile phone industry
Auteur :
Giachetti, C.
Éditeur :
Palgrave Macmillan
ISBN :
9781137373694
Date de publication :
22 juil. 2013
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.