Brandjack: how your reputation is at risk from brand pirates and what to do about it
Auteur :
Langley, Q.
Éditeur :
Palgrave Macmillan
ISBN :
9781137375353
Date de publication :
29 mai 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
551 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.