International business realisms: globalizing locally responsive and internationally connected business disciplines
Éditeur :
Palgrave Macmillan
ISBN :
9781137379078
Date de publication :
26 juil. 2013
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products.