Engaging customers using big data: how marketing analytics are transforming business
Auteur :
Sathi, Arvind
Éditeur :
Palgrave Macmillan
ISBN :
9781137386182
Date de publication :
30 juil. 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
504 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.