City branding and new media: linguistic perspectives, discursive strategies and multimodality
Auteur :
Paganoni, M.
Éditeur :
Palgrave Macmillan
ISBN :
9781137387950
Date de publication :
13 janv. 2015
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.