New chinese traveler, the: business opportunities from the chinese travel revolution
Auteur :
Bowerman, G.
Éditeur :
Palgrave Macmillan
ISBN :
9781137397287
Date de publication :
16 sept. 2014
Dimensions :
20,3 x 13,3 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.