Pricing, online marketing behavior, and analytics
Auteur :
Viglia, G.
Éditeur :
Palgrave Macmillan
ISBN :
9781137413253
Date de publication :
9 mai 2014
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution.