Doctor who: the unfolding event — marketing, merchandising and mediatizing a brand anniversary
Auteur :
Hills, Matt
Éditeur :
Palgrave Macmillan
ISBN :
9781137463319
Date de publication :
20 juil. 2015
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.