Product innovation in the global fashion industry
Éditeur :
Palgrave Macmillan
ISBN :
9781137523488
Date de publication :
28 nov. 2017
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.