International marketing of higher education
Auteur :
Wu, Terry
Éditeur :
Palgrave Macmillan
ISBN :
9781137542908
Date de publication :
16 sept. 2016
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines both the theory and applications of marketing higher education in a global environment. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students.