Ugandan music in the marketing era: the branded arena
Auteur :
Pier, David G.
Éditeur :
Palgrave Macmillan
ISBN :
9781137549396
Date de publication :
25 oct. 2015
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.