Language of cosmetics advertising, the
Auteur :
Ringrow, Helen
Éditeur :
Palgrave Macmillan
ISBN :
9781137557971
Date de publication :
12 oct. 2016
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts.