Understanding branding in higher education: marketing identities
Auteur :
Lowrie, Anthony
Éditeur :
Palgrave Macmillan
ISBN :
9781137560704
Date de publication :
26 oct. 2017
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy.