Eco-innovations in emerging markets: analyzing consumer behaviour and adaptability
Auteur :
Reyes-Mercado, Pável
Éditeur :
Palgrave Macmillan
ISBN :
9781137587411
Date de publication :
15 juin 2016
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area.