Research in international marketing (rle international business)
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138007949
Date de publication :
10 juin 2014
Dimensions :
23,4 x 15,6 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.