Multicultural perspectives in customer behaviour
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138008922
Date de publication :
4 juil. 2014
Dimensions :
24,6 x 17,4 cm
Poids :
317 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.