Cool nations: media and the social imaginary of the branded country
Auteur :
Valaskivi, Katja
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138014657
Date de publication :
6 avr. 2016
Dimensions :
23,4 x 15,6 cm
Poids :
385 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Nation Branding and the Concept of Cool traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture into describing nations. It argues that "cool" is a vehicle for the commodification of nations, and that the ideas of promotional culture come to redefine concepts of democracy or citizenship.