Green advertising and the reluctant consumer
Auteur :
SHEEHAN KIM
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138016545
Date de publication :
18 juil. 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
1275 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.