Jazz sells: music, marketing, and meaning
Auteur :
Laver, Mark
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138018754
Date de publication :
27 févr. 2015
Dimensions :
22,9 x 15,2 cm
Poids :
498 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning.