Native advertising: advertorial disruption in the 21st-century news feed
Auteur :
Lynch, Lisa
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138040410
Date de publication :
5 juin 2018
Dimensions :
21,6 x 13,8 cm
Poids :
308 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse.