Communication strategies for corporate leaders: implications for the global market
Auteur :
Rath, Pragyan / Bharadwaj, Apoorva
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138047914
Date de publication :
7 nov. 2017
Dimensions :
21,6 x 13,8 cm
Poids :
690 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This volume: Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination. Introduces ‘problematisation’ and ‘deconstruction’ as effective communication tools Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios.