Social media, organizational identity and public relations: the challenge of authenticity
Auteur :
Thurlow, Amy
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138064324
Date de publication :
5 nov. 2018
Dimensions :
23,4 x 15,6 cm
Poids :
370 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.