Routledge handbook of destination marketing, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138118836
Date de publication :
18 avr. 2018
Dimensions :
24,6 x 17,4 cm
Poids :
1086 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. This book uniquely combines balanced academic research with practical applications and will be a valuable resource for both researchers and practitioners in the field of destination marketing.