Marketing for tourism and hospitality: collaboration, technology and experiences
Auteur :
Fyall, Alan / Legohérel, Patrick / Frochot, Isabelle / Wang, Youcheng
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138121294
Date de publication :
21 mars 2019
Dimensions :
24,6 x 18,9 cm
Poids :
1320 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.