Quantitative research methods in consumer psychology: contemporary and data driven approaches
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138182691
Date de publication :
11 déc. 2018
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.