Modern advertising and the market for audience attention: the us advertising industry's turn-of-the-twentieth-century transition
Auteur :
Sherman, Zoe
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138201545
Date de publication :
4 déc. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences.