Routledge handbook of hospitality marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138214668
Date de publication :
2 oct. 2017
Dimensions :
24,6 x 17,4 cm
Poids :
1300 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as management, human resources, technology, consumer behaviour and anthropology.