Historicising transmedia storytelling: early twentieth-century transmedia story worlds
Auteur :
Freeman, Matthew
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138217690
Date de publication :
7 déc. 2016
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge.