Exhibitions, trade fairs and industrial events
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138219359
Date de publication :
25 sept. 2017
Dimensions :
23,4 x 15,6 cm
Poids :
610 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultural studies, history, tourism and sociology.