Flying off course: airline economics and marketing
Auteur :
Doganis, Rigas
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138224247
Date de publication :
14 janv. 2019
Dimensions :
24,6 x 17,4 cm
Poids :
820 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.