Evaluating public communication: exploring new models, standards, and best practice
Auteur :
Macnamara, Jim
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138228580
Date de publication :
8 sept. 2017
Dimensions :
23,4 x 15,6 cm
Poids :
616 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.