Bridging disciplinary perspectives of country image reputation, brand, and identity
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138281356
Date de publication :
13 nov. 2018
Dimensions :
22,9 x 15,2 cm
Poids :
484 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.