Sport communication: an international approach
Auteur :
Onwumechili, Chuka
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138281868
Date de publication :
8 sept. 2017
Dimensions :
24,6 x 17,4 cm
Poids :
820 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication.