Strategic management in sport
Auteur :
O'Brien, Danny / Parent, Milena M. / Ferkins, Lesley / Gowthorp, Lisa
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138290020
Date de publication :
14 mai 2019
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing. Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context.