Ethical practice of social media in public relations
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138305915
Date de publication :
25 oct. 2018
Dimensions :
22,9 x 15,2 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides the much needed research to understand social media's impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations.